This article is part of Next Up, a special section published June 30 about the future leaders of the Rock River Valley
ROCKFORD — Sean Muserallo spent weekday nights for three years in the living rooms of thousands of Rockford-area residents.
As an anchor for 13WREX, he wasn’t always delivering good news on the TV screen, though.
But as a media specialist for MercyHealth, a job he’s held since late 2017, Muserallo has been telling positive stories about the health system, its 8,000 employee partners and the patients they serve.
He is still in front of the camera for one of the roles he plays in his position, but this time, viewers are watching him and a colleague on computer screens in the “Trish & Sean Show.”
Muserallo and media and public relations colleague Trish Reed write and produce new monthly episodes to connect with the public based on what’s happening at Mercyhealth. In one, they took viewers into a remodeled orthopedic area through the story of a physician who gets inspiration from her adopted son who has cerebral palsy.
The “Trish & Sean Show” more often than not, though, is fun-filled. Episodes are posted on Mercyhealth’s YouTube channel. “Get your popcorn, episode 3 is here!” reads a caption under an eight-minute video featuring the health system’s preparation for the opening of its $505 million Mercyhealth Javon Bea Hospital and Physician Clinic-Riverside campus on Jan. 5.
Also as part of the new hospital’s opening, he and Reed created a media strategy to inform the public about the practice drills being run to ensure the safety of patients during their transfer from Mercyhealth Javon Bea Hospital and Physician Clinic-Rockton Avenue to the Riverside hospital. “Trish and I had to think of every response to the public in those instances, as well as what we would communicate with the media.”
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