(888) 39-MERCY
Wisconsin & Illinois

Media Relations Policy and Guidelines

To effectively welcome media to Mercyhealth, the Marketing and Public Relations department has established the following guidelines for arranging interviews, video recording sessions, or photo opportunities. Call Marketing and Public Relations to arrange all interviews or background conversations with any member of Mercyhealth staff. The department tracks all inquiries from the media, and when appropriate, can provide additional or more sources for your story.

  • Press must identify Mercyhealth staff by their Mercyhealth title in stories related to the staff member’s work or role.
  • Press are asked to use the complete name – Mercyhealth – when referring to Mercyhealth facilities, services, physicians, employees and patients.
  • Advance notice of on-site interviews is necessary so media relations staff can arrange for a room for media interviews or photoshoots, notify the patient care areas involved and get permission from patients and families.
  • Prior to interviewing, filming or photographing on-site, a signed release from must be obtained from the patient prior to the interview.
  • To ensure patient confidentiality and privacy, a member of the Mercyhealth Media Relations team must accompany all reporters, film crews and photographers at all Mercyhealth hospitals, clinics and facilities.
  • Reporters inquiring about a patient condition should contact a member of our media relations team, with the individual’s full name. HIPAA privacy laws prevent us from providing additional patient information, other than a one-word description. In some cases, you may be given a response from staff, “We have no information on that patient.” That can mean the patient has been transferred to another hospital, is not a patient of Mercyhealth, the patient and/or family has asked no information be released or is under the age of 18, family has not been notified of the incident or pending criminal investigation.

Trish Reed
Media/Public Relations Specialist
580 N Washington St., Janesville, WI 53547
P: (608) 741-2413